tpo70综合写作范文第1篇
inanefforttoencourageecologicallysustainableforestrypractices,aninternationalorganizationstartedissuingcertificationstowoodcompaniesthatmeethighecologicalstandardsbyconservingresourcesandrecyclingmaterials.Companiesthatreceivethiscertificationcanattractcustomersbyadvertisingtheirproductasecocertified.aroundtheworld,manywoodcompanieshaveadoptednew,ecologicallyfriendlypracticesinordertoreceiveecocertification.However,itisunlikelythatwoodcompaniesintheUnitedStatedwilldothesame,forseveralreasons.
为了能过促进林业的可持续发展，有个国际组织开始着手给那些达到了环保和再生利用要求的木材公司颁发认证。获得认证的公司可以在广告商宣传自己是环保的，进而吸引消费者。在全球范围内来看，为了能得到环保认证，很多木材公司已经开始采用了环保策略。然而，就美国的公司来讲不太会采取同样的措施，原因如下。
First,americanconsumersareexposedtosomuchadvertisingthattheywouldnotvalueorevenpayattentiontotheecocertificationlabel.Becausesomanymediocreproductsarelabeled“new”or“improved,”americanconsumersdonotplacemuchtrustinadvertisingclaimsingeneral.
首先，由于每天接受大量广告的轰炸，美国消费者对于环保标签并不是很在意。由于很多的普通产品都标榜“创新”或者“升级”，美国消费者对于广告上生成的东西基本上不怎么信任。
Second,ecocertifiedwoodwillbemoreexpensivethanuncertifiedwoodbecauseinordertoearnecocertification,awoodcompanymustpaytohaveitsbusinessexaminedbyacertificationagency.thisadditionalcostgetspassedontoconsumers–americanconsumerstendtobestronglymotivatedbyprice,andthereforetheyarelikelytochoosecheaperuncertifiedwoodproducts.accordingly,americanwoodcompanieswillprefertokeeptheirpriceslowratherthanobtainecocertification.
第二，环保认证后的木材会比普通木材价格昂过，因为木材公司必须向认证机构支付审核费用才能得到相关的'认证。这份额外的支出将会转嫁给消费者，而美国的消费者对于价格非常敏感。因而，他们将倾向于选择便宜的没有认证的产品。因而，美国的木材公司还是会选择低价格而非环保认证。
third,althoughsomepeopleclaimthatitalwaysmakesgoodbusinesssenseforamericancompaniestokeepupwiththedevelopmentsintherestoftheworld,thisargumentisnotconvincing.pursuingcertificationwouldmakesenseforamericanwoodcompaniesonlyiftheymarketedmostoftheirproductsabroad.Butthatisnotthecase–americanwoodbusinessessellmostoftheirproductsintheUnitedStates,cateringtoaverylargecustomerbasethatissatisfiedwiththemerchandise.
第三，尽管有人声称这样可以使美国的公司保持敏锐的商业触觉，跟上世界发展的脚步。但是，这样的说法是站不住脚的。只有当美国的木材公司主要市场是针对海外的时候，追求环保认证才变得有意义。但事实却并非如此。美国木材公司的产品主要在美国销售，而满足了主要消费者的需求就可以保证商业运行顺畅。
tpo70综合写作范文第2篇
thelectureandthereadingpassagegivecontradictoryopinionsonthetopicofecocertification,aformofaccreditationconferredbyoninternationalagencyinrecognitionofacompany’seco-friendlypractices.thepassageexplainsthatitisnotnecessaryforamericanwoodcompaniestopursueecocertificationwhilethelectureprovidesseveralcounterargumentstothisview.
First,thelecturerarguesthatthereadingpassageistoogeneralinitsstatementthatamericanconsumersrejectadvertisingcompletely.Heassertsthatamericansdonottrustadvertisingclaimsforaproductonlywhentheseclaimsaremadebythecompanythatsellstheproduct.whenaclaimismadebyanindependentthirdpartysuchasawoodcertificationcompany,heposits,consumersrespondverypositivelywithstrongacceptanceofthecertifiedproduct.
thelectureralsorefutesthesecondpointinthereading–thatprice-sensitiveamericanconsumersarelikelytochoosecheapwoodproductswithoutcertification.theprofessorcontendsthatcertifiedwoodisonlyslightly(lessthan5%)moreexpensivethanuncertifiedwood,andtherefore,heargues,consumerswilltendtoignorethepricedifferenceandchoosetheeco-friendlyproduct.
Finally,receivingeco-certificationis,accordingtotheprofessor,animportantstrategyusedbyamericanwoodcompaniestoensurethattheirproductscancompeteagainstecocertifiedwoodproductsimportedintothedomesticmarketfromforeigncountries.accordingtothereading,however,thisstrategyisunnecessarybecauseamericanconsumersarelikelytobecontentwithdomesticallymanufacturedproducts,eveniftheyarenotecocertified.
tpo70综合写作范文第3篇
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Someofthelibrary'sbooksareusedonlyinfrequently.Beginningnextsemester,booksthathavenotbeenborrowedinthepastfiveyearswillberemovedfromthelibraryshelves.accordingtotheheadlibrarian,thegoalistocreatespacefornewbooksthatthelibraryexpectstoacquireinthefuture.theremovedbookswillbedigitizedtheirpageswillbescannedandmadeavailableelectronicallythroughthelibrary'swebsite.Studentswhowishtoaccessthesebooksforanyreasonwillbeabletoviewthecompletetexteasilyonacomputer.
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